Beer is a drink we all know and love (though perhaps love can be a strong word for all of its various incarnations) made of fermented malts. Japan has a tax on malt and beverages made with it. The result is that actual beer (the kind that gets labeled ビール here) can cost a fair bit more than other alcoholic beverages with a similar percentage of alcohol.
In response, companies began making products that taste similar to beer, but with less malts or none at all called happoshu. These will cost much less than beer, but they are typically designed to taste very similar to beer. They are also much better than some of the popular beers in Japan (e.g. Asahi Super Dry) although they are nowhere near as good as some of the nice beers here (e.g. Yona Yona).
Happoshu seems to get an unnecessarily bad reputation in English-language sources for some reason though. Personally, if I'm at a store with a limited beer selection, where all the beers are this light kind of beer that's supposed to have a broad appeal, I'll generally go for the happoshu because it's similar enough and a lot cheaper. Unless I'm in the mood for a fruity drink, then it's chuhai time.
Sorry for the sporadic posting this month. Our internet has been a little fishy and sometimes decides it doesn't want to load Blogger at times when I want to write and post things. I'll aim for more frequent posts for the next couple of weeks, but I can't promise a super regular schedule because I don't know if I'll actually be able to post when I want to.
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