Odd suggestions from cracker companies

Since we've been having a fair bit of hummus lately, daid and I have been buying a bunch of crackers. These are not native to Japan and the cracker companies seem to include some "interesting" marketing strategies on their boxes.

For the most part, these involve strange suggestions for what to pair with the crackers. I mean, who over the age of five wouldn't love to eat some Ritz crackers plain with some milk or juice?

The box on the left also suggests topping crackers with cream cheese and
coloured sprinkles or marshmallows. The box on the right suggests potato
salad as a possible cracker topping.

Or some Ritz crackers with some fancy toppings and some champagne to wash it all down?

Though the most interesting part here is that crackers with cheese and other stuffs served with champagne are suggested as food for "healing time". My only guess for how this came about is that someone thinks this is a good option for date night and they listened to a bit too much Marvin Gaye. I mean, crackers with a nice bowl of soup would make sense for any other kind of "healing time".

Apparently crackers also go in yogurt with some fruit or are adequate substitutes for croutons in salads when broken in half.

I can almost see how this would work in salads (if broken into smaller pieces), but crackers with yogurt and dried fruit just strikes me as odd.

While it's true that companies are fond of suggesting strange uses of their products in North America, I do not recall such suggestions on cracker boxes. I suspect that some of these suggestions (especially the ones of "consume with milk!" "consume with yogurt and fruit!" ones) exist because regular consumption of dairy products seems to be a relatively recent thing in Japan and they aren't especially popular so people don't necessarily react the same way that I would to the idea of putting crackers, yogurt and fruit together. It could also be a conspiracy with the dairy producers in Japan to get more business by suggesting that dairy products go with everything (though why they don't just stick to the cheese + cracker combination is not clear).

Oh, and incidentally, the cracker boxes do not contain one single bag with all the crackers inside them. Instead they contain many small bags with less than 10 crackers in each because this is Japan and everything must come as close to individually wrapped as possible. There do seem to be fewer broken crackers though, so this might not be an entirely bad idea.